"As media lines continue to blur and Web 2.0 morphs our communications strategies, organizations have more opportunities to communicate directly with those who matter. They are also drawing more scrutiny from a growing legion of media — customers, analysts, industry observers and other bloggers —because of changes in the media environment.
When so many people have so much to say about so many things, is the world a more exciting or potentially more forbidding place? The answer depends on your viewpoint and relative comfort with open dialogue."
Reading the tea leaves for 2007"The truth is that no one knows what the future will bring. But savvy businesspeople can make an educated guess based on patterns from the past. We know, for example, that the Internet continues to grow in importance as a channel of information. We also know that social media is changing the way certain segments of the population talk to each other and gather data. With that in mind, here are quick takes on a few trends public relations people need to watch for in 2007."
Recommended Reading
The Navigator: Your guide to successful communications
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