February Meeting: Traditional Media Is Far From Dead!

With so many avenues of receiving news and information, do consumers even use traditional media anymore? A recent survey of media usage released by Ketchum and USC’s Annenberg Strategic Public Relations Center debunks several communications myths – including the popular belief that traditional forms of media are a thing of the past. Come join us as we explore key findings from the survey and assess how to apply these findings to our work as communicators.

February 21, 2007

6:00-6:30 P.M. - Networking
6:30-7:30 P.M. - Program

Ketchum

340 Main Street, Suite 200
Venice, CA 90291

USC Professor of Professional Practice and Director of Public Relations Studies Jerry Swerling is an experienced communications professional and educator with nearly 35 years of experience. Professor Swerling founded the USC Annenberg Strategic Public Relations Center and manages both the undergraduate and graduate programs in public relations.

Sean Fitzgerald is a partner and managing director of Ketchum’s offices and operations in California. He is a senior counselor to Ketchum’s corporate and brand marketing clients on issues ranging from corporate reputation, issues preparation and crisis management, corporate social responsibility and media relations.

Parking
Information about parking will be announced shortly

Cost (pay at the door - cash or check)
$10 YP Members; $15 for Non- members; $5 for PRSSA Members

RSVP:
To RSVP, please reply to this email by Monday, February 19th. If you have any questions, please contact Bonnie Berkes at bberkes@jmprpublicrelations.com or Phyllis Hu at phu@iwgroupinc.com.

We Hope to See You There!

Phyllis Hu (IW Group) & Bonnie Berkes (JMPR, Public Relations)

Program Co-Chairs, PRSA-LA's Young Professionals