PRSA-LA got off to a great start with its popular annual panel featuring some of LA's most influential leaders of our industry. Top corporate and agency PR chiefs - including Fred Muir of Burson-Marsteller, James Boyd of Singapore Airlines and JP Schuerman of CarryOn - discussed the current state of the profession as well as the challenges and opportunities that lie ahead. Here are a few observations the panel discussed regarding young professionals:
- Current young professionals are very bright and have strong work ethics
- Young professionals are more sophisticated and worldly than past generations
- Flawless articulation is necessary for young professionals seeking promotion
- Young professionals may be losing writing skills, but have also shaped a new style of PR writing that has become popular in newer forms of media
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