In Case You Missed It: May Meeting Recap

On May 16, Weber-Shandwick hosted the Meet the Press Part 2: Broadcast Media meeting. The panel included Playboy Radio associate producer and booker, Melissa Winter; KABC Automotive Reporter, Dave Kunz and The Tonight Show with Jay Leno segment producer, Steve Kozak. Below are their Do's and Don'ts when pitching broadcast media:

DO:

• Include a celebrity tie-in to your pitch when possible.
• Send creative mail! They personally enjoy getting something traditional and a little out-of-the-ordinary
• Be brief in e-mails and on the phone
• If one journalist is interested in your pitch, be honest about other journalists within their outlet you are pitching. They don't want to inadvertently work on the same story.

DON'T:

• Make your e-mail subject line too long
• Use informal language when you speak with the journalist, such as "Wuz up?"
• Offer an exclusive interview, but not honor the agreement