Tell us about a time that you successfully pitched a story to a TV station. How did the story turn out?
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Anonymous
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I was given the assignment of getting TV stations to send cameras to the first construction milestone of the Children's Museum of L.A. Since the event was a bit obscure, I did not expect many cameras, but was elated when, the day of the event, every station in the city sent a camera or did a fly over!
I'm in the middle of pitching a screening of a documentary to local TV stations in the main character's hometown. The pitching has resulted in short feature segments on the morning shows!
My first national broadcast hit happened when I was on the PR team for J.D. Power and Associates. I coordinated coverage of a breaking news study on CNBC’s Morning Call and coordinated an in-person interview for the study’s practice leader. The story went very well overall and the client was pleased (this was the first study we pitched for them). For my experience pitching and coordinating this segment, was that you can never have enough details. The more information you have to pitch and prep your client for an on-air interview the better.
For the launch of Toyota Driving Expectations, a free teen driving program, our first stop took place in Tampa, Florida. My goal was to sell the story to local TV stations by having a reporter come out to hear what the program is about and actually get behind the wheel and experience what the participating teens are asked to do. I first reached out to the assignment desk and was put in contact with a reporter who I gave all the information and then kept following-up with her. The more she looked at the statistics (3 in 5 teens are in an auto accident their first year behind the wheel) she began to realize the importance of the program to the community. After some time she agreed to come out and check out the program. She ended up gaining a new appreciation for what it is that Toyota teaches teens and turned it into a two and a half minute feature story which ran five times between Friday afternoon and Sunday morning.
All in all, by the end of the three day event, all of the major affiliates (CBS, ABC, NBC, and FOX) in Tampa had covered the story.
4 comments:
I was given the assignment of getting TV stations to send cameras to the first construction milestone of the Children's Museum of L.A. Since the event was a bit obscure, I did not expect many cameras, but was elated when, the day of the event, every station in the city sent a camera or did a fly over!
I'm in the middle of pitching a screening of a documentary to local TV stations in the main character's hometown. The pitching has resulted in short feature segments on the morning shows!
My first national broadcast hit happened when I was on the PR team for J.D. Power and Associates. I coordinated coverage of a breaking news study on CNBC’s Morning Call and coordinated an in-person interview for the study’s practice leader. The story went very well overall and the client was pleased (this was the first study we pitched for them). For my experience pitching and coordinating this segment, was that you can never have enough details. The more information you have to pitch and prep your client for an on-air interview the better.
For the launch of Toyota Driving Expectations, a free teen driving program, our first stop took place in Tampa, Florida. My goal was to sell the story to local TV stations by having a reporter come out to hear what the program is about and actually get behind the wheel and experience what the participating teens are asked to do. I first reached out to the assignment desk and was put in contact with a reporter who I gave all the information and then kept following-up with her. The more she looked at the statistics (3 in 5 teens are in an auto accident their first year behind the wheel) she began to realize the importance of the program to the community. After some time she agreed to come out and check out the program. She ended up gaining a new appreciation for what it is that Toyota teaches teens and turned it into a two and a half minute feature story which ran five times between Friday afternoon and Sunday morning.
All in all, by the end of the three day event, all of the major affiliates (CBS, ABC, NBC, and FOX) in Tampa had covered the story.
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