Tips for PR Pros: March

Blog Readership Report

A new study released by AdAge and Vizu Answers investigates blog readers’ usage patterns and selection processes. Key findings: blog readers are loyal, like to be entertained and trust recommendations.

Study: 72 percent of PR pros don’t monitor the blogosphere

Preliminary results from a Kent State University/BurellesLuce survey show that 72 percent of PR professionals do not have a formal system for monitoring the blogosphere.

Blogging for dollars raises questions of online ethics

Payments by advertisers to bloggers for writing about their goods, critics say, blur the line between opinion and product placement.

Leverage User-Generated Content to Boost Brands

Some of the best brand advocates can be found online and their influence can be tapped via social networking sites.

Facebook Extends Lead as Fave Young Adult Site

A quarterly survey from Youth Trends explores consumer usage of online media.

Social Networking’s Next Phase

The New York Times takes a look at who is entering the social networking game.

Where Old and New Media Collide

Two worlds collided at the South by Southwest Interactive Festival this week. The event aims to bring together new technologies and their practitioners to spur innovation.